Tracey Follows is a futurist, listed in the Top 50 Female Futurists in the world in Forbes.
Tracey works with global brands and businesses to help them spot trends, develop foresight, and fully prepare for what comes next.
Her clients have included Snapchat, Coca-Cola, PZ Cussons, Tesco, Rentokil, Google, Lego, Diageo, Sky, Conde Nast, Cosette, BT and Virgin.
Furthermore, Tracey is a Visiting Professor of Digital Futures and Identity at Staffordshire University.
The Future of You – Can Your Identity Survive 21st-Century Technology:
Tracey’s best-selling book – The Future of You, shows how our freedoms and potential will be transformed over the coming decades. From health passports, bio-hacking and relationships with machines to mind clones, digital voting and virtual legacies beyond the grave, we need to understand these vital issues today so that we might design the future of our identity tomorrow.
Tracey Follows – Futurist Keynote Speaker
As a future trends speaker, Tracey delivers keynote presentations based on the future of technology, society, and identity.
She has spoken at UN HQ and delivered speeches at events, including the Financial Times Tech Live, Nobel Visions in Moscow and Think With Google. Tracey has delivered presentations alongside Silicon Valley CEOs at the FT’s Global Boardroom and UK Government and Parliamentarians at Think Digital Identity, delivering a TedX speech at the UK Foreign & Commonwealth Office.
Speaking topics include:
- The Future of Identity
- Personal Identity in a Digital World
- Mega Trends Worldwide
- Trends by Industry Sector
- Future of Media Technology and Society
- Future of Marketing, Business and Brands
Furthermore, Tracey can deliver bespoke presentations and reports on sector-specific trends such as:
- Future of Housing
- Future of Education
- Future of Healthcare
- Future of Work
- Future of AI and Ethics
- Future of Media
- Future of Sales & Marketing
- Future of Luxury
Future Trends Media Commentator
As a go-to futurist for the media, she has appeared on BBC Business Matters, Radio 4, Talk Radio, LBC, TimesRadio, and GBNews. Tracey has been featured in the FT, the Guardian, and the Daily Mail. She has written for the Guardian, the Big Issue, Spiked and more, and has a contributor column in Forbes and a monthly column in Management Today.
She was an Adage ‘Woman to Watch‘ in 2017, the Women in Marketing Winner for Outstanding Contribution to Marketing in 2016, and was the Inaugural Creative Strategy Jury President at Cannes Lions 2019.
Tracey was on the Advisory Board of DotEveryone and listed by Business Cloud as a Trailblazing Woman in Tech.
She is a member of the Association of Professional Futurists, World Futures Studies Federation, a Fellow of the RSA, and an Associate Fellow of the World Academy of Art & Science. And on the Advisory Board of the Lifeboat Foundation.
Tracey graduated from the University of Manchester with a First Class BA (Hons) in Philosophy and an MSc in Technical Change and Industrial Strategy.