Keynote SpeakersJennifer Holloway is a Personal Branding Keynote Speaker and Author
For over 15 years, Jennifer Holloway has been teaching people in business how to blow their own trumpet without sounding like an idiot.
She specialises in personal branding: what it is, why it’s important and how to use it to increase your confidence, impact and profile.
With her focus on simple explanations and practical tips, Jennifer leaves delegates’ heads buzzing with the realisation personal branding isn’t rocket science – it’s doable, and what they’ve learnt can be applied immediately.
Furthermore, Jennifer’s interactive exercises get audiences working on their personal brand in the moment, discovering new insights and creating talking points celebrating people’s commonalities and diversity.
Jennifer’s personal brand is described as engaging, energetic, and entertaining – or, as one client said, “She’s like a double espresso.”
She certainly practices what she preaches. She has put her own brand at the heart of her business, using it to raise her profile, connect with contacts, and build a client list that includes some of the world’s most recognisable brands, such as HSBC, Tesco, Uber, PepsiCo, Vodafone, ITV, and Harrods.
Spreading the word further is her best-selling book, Personal Branding For Brits, which has sold over 8,000 copies worldwide (because it’s not just for Brits, but anyone who doesn’t feel comfortable blowing their own trumpet.)
Jennifer Holloway – Personal Branding Speaker:
Personal Brand – What? How? Why?
An introduction to personal branding. This presentation explains what a personal brand is, why you already have one and how to always remain authentic.
People Buy People – So Who Are You Selling?
You want people to buy your personal brand…but what exactly is it? This presentation challenges people to think differently about what they bring to the table and what makes them tick.
Blow Your Own Trumpet…Without Sounding Like An Idiot
To get the most from your personal brand, you have to share it with others. This presentation helps audiences set out their credentials in a subtle yet effective way.
Networking For People Who Need Help Networking
Some people are natural networkers, but many feel less confident and unsure how to kick-start the process. This presentation offers easy-to-implement tips for connecting both in-person and online.
What is Personal Branding?
Personal branding delivers your ‘what‘ and your ‘who‘.
Your ‘what‘ is the factual stuff that lets others know what you bring to the table: what your job is, what company you work for, what sectors you’ve worked in, what tasks you do, what qualifications you gained, what experience you have, what results you’ve delivered, etc.
Your ‘who‘ is the part that talks about who you are when you’re delivering all that what: the values and beliefs you hold, the things that motivate and drive you, the type of personality you have, the things that make you tick.
Taking that a step further, when you define your brand, you set out your ‘what’ and ‘who’ in six essential elements to add more meat to the bones. Those key elements are:
Values:
Your Values are the principles by which you live your life, the moral compass you use to define right and wrong.
Drivers:
Your Drivers are what motivate you to do what you do, to be happy doing it and push you to succeed.
Reputation
In a nutshell, your Reputation is what you want to be known for (or already are), the thing people think of the instant they hear your name.
Behaviours:
Your Behaviours are your personality and character – who you truly are. They’re what you say and do as an external communication of your deeper Values.
Skills/Strengths:
The Skills you have learned and honed (often technical), plus the Strengths you were born with (often behavioural), enable you to build and develop your knowledge and experience.
Image:
Your image is the packaging for your brand – how you look (clothes, accessories), how you sound (accent, tone, words) and how you act (body language, eye contact). These provide clues to the other five elements of your brand.
