Cassandra Stavrou MBE is the founder of PROPER Snacks, the maker of PROPERCORN and PROPERCHIPS.
Spearheading the healthy snacking boom, Cassandra built the business into Europe’s largest independent snacking company, creating a challenger to established giants and reaching over £100m in sales.
PROPER Snacks are sold in over 20 countries and listed in every major UK retailer.
It is also the first-ever B Corp snacks company.
Cassandra was awarded an MBE in 2020 for services to the food industry.
Cassandra Stavrou – Keynote Speaker:
As a popular keynote speaker, Cassandra shares insight into her entrepreneurial journey as a challenger brand. She touches on the successes and failures along the way, resulting in one of the most successful and fast-growing businesses in the healthy snack category.
She discusses the seven key lessons that she believes have contributed to the success of PROPER and the clear brand identity it has cultivated.
Speaking topics include:
- Entrepreneurship
- Marketing
- Leadership
- Branding
- Innovation
- Women in Business
- Retail
- Food Industry